Meaningful Advertising: Pervasive advertising in the experience economy

Waart, P. van . & Mulder, I. (2009)

In: Müller,
J., Holleis, P. Schmidt, A., & May, M. (Eds.). Proceedings of
the 2nd Workshop on Pervasive Advertising (workshop in
conjunction with Informatik 2009, Lübeck, 2 October 2009),
pp. 22-27. Beschikbaar online